Friday, April 26, 2013

Franchisee Spotlight: Teresa DeSousa and Ivan Kaplan


Teresa holds a Bachelor’s degree in both sociology and history, and held a position as Director of Human Resources for a small consulting firm before realizing she wanted to start her own small business. Teresa is a big animal lover, and the chance to open up an animal-oriented business appealed to her and her business partner Ivan.

Ivan has been a lawyer since 1991, and decided to leave law to pursue a business that coincides with his love for animals. After 20 years of law practice, he decided to take his life down a different career path. 

How did you learn about the brand? Why did you choose the brand?
Ivan lives close to the franchise headquarters and saw a billboard for the K9 franchise. We were discussing doggy daycare options because, let’s be honest, who wouldn't want to play with dogs all day? I knew what I wanted and what I expected as an owner, and wanted to make that dream a reality.

What was appealing to you about joining a franchise system?
A franchise allows you the freedom of owning your own business, while utilizing a model. I don’t have to recreate anything, but K-9 is specifically great because the owners are open to suggestions. There is room for give and take, and franchising in general is a smart thing to do. I wasn't thinking about buying into a franchise initially, however once I received more information, I knew this is what we wanted to do.  

What makes your business different?
K9 is a great location for dogs and it is known for its cleanliness. It’s a different experience for customers and their animals; it’s more of a spa experience. We don’t want these dogs left in cages all day; the animals should be taken care of well. It’s horrible when places isolate the dogs they’re boarding.

How do you connect with the local community through your business?
We want to give back to the community so one of the things we would like to do is work with developmentally challenged individuals who can receive therapy and socialization from working with dogs. Whether it be watching or feeding the animals, the act of spending time with dogs can be very therapeutic and nurturing. We will also get involved with civic community activities, as well as fundraising. We will work with the police and fire department for raising awareness on safety.

What challenges have you overcome to get where you are now?
The uncertainty of opening up a new business is always a struggle. I had to quit my job and do temporary work so I had the time to start K9. There is a huge learning curve and a lot of involvement with architects, engineers, general contractors, and electricians. These things are new to me, as I've worked in corporate most of my career.

What are your expansion or development plans?
We would like to get this one off the ground first. Perhaps in the future we will open more locations.


Do you have any other interesting hobbies or passions?
I’m a huge fan of the New York Yankees and New York Giants, and I also love to travel.

Friday, April 19, 2013

They're Just Like Us Moves to Voting

K-9 Resort's Facebook fan contest "They're Just Like Us" have moved to voting. The top thirteen entries are now competing for the top prize of a $150 Visa gift card.

The contest is aimed at a pet's ability to act just like a human. Fans have submitted photos featuring their pets doing everything from sitting behind the wheel to watching March Madness from the recliner. The early leader in the contest is Trooper, a rescue dog, submitted by his owner Saleena G. of Springfield, NJ. Trooper is sporting a festive outfit of purple velvet and zebra print.

Fans can vote every 24 hours for their favorite pet. Click HERE to vote and be part of the contest!

Friday, April 12, 2013

Getting Ready for Opening

Featured from L to R are new owners Darcie and Andy Lubalin, Mayor James Gasparini of Fairfield, and founders Jason Parker and Steven Parker
We've broken ground in Fairfield, NJ!

"After a long journey, Darcie and I are thrilled to be opening our location in Fairfield this May! We can't believe we are almost ready. Please spread the word to everyone in the area. We'll see you next month!" - Andy Lubalin



From L to R: Lisa Cody from K-9 Resorts of Middletown, Robin Bennett, Andy Lubalin from K-9 Resorts of Fairfield and Susan Lubalin From K-9 Resorts of Fairfield.


Nationally renowned doggie daycare expert, author and highly sought-after speaker, Robin Bennett, CPDT at K-9 Resorts of Fanwood trained franchisees as their franchise locations in Middletown and Fairfield, NJ prepare to open next month.

Thursday, April 4, 2013

K-9 Resorts Featured on Pet Life Radio

K-9 Resorts was recently featured on Pet Life Radio’s Six Figure Dog Business in a segment titled, "America's Youngest Franchisers Share Their Secrets".

In the segment designed for current and prospective pet business owners, founders Jason and Steven Parker spoke about their story, what marketing and business development initiatives they have used to become successful, and the opportunity in the pet care industry.

Click HERE to listen to the full segment or begin reading the synopsis below:

America's Youngest Franchisers Share Their Secrets


You read that correctly.  America's youngest franchisers are in the pet industry....and they are blowing up.  Steven and Jason Parker of K-9 Resorts have been franchising their award winning pet hotels for only two years and territories are being gobbled up.  People looking to get into the pet care industry realize these brothers have figured out a system for bringing in the revenue, taking care of customers, and running a successful company.

In this episode these brothers are going to share three of their biggest marketing strategies that have helped propel them to such big success at such a young age.  What's best is that most of what they share is not being done in the pet industry.  If you want to learn from some industry leaders and put some distance in between you and your competitors then this is the show for you.
 
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