Having known K-9
Resorts’ founders Steven and Jason Parker when they were neighborhood dog
sitters back in the day, Andy’s passion led him to K-9 and is the first
franchisee in the network. As the #1 rated pet care service in all of New
Jersey, Andy couldn’t be happier. Andy and Darcie live about a mile from the
original K-9 store and became owners because of their high admiration of the
franchise and its genuine line of work.
How did you learn
about the brand?
Andy: It’s been three years in the making. I knew I
wanted to work with dogs when I was going through my career transition and came
back to K-9 when I made the decision to make a change. I signed in the summer of 2011 and it took a
full year to find the best location when we found it in the summer of 2012.
Jason Parker: Andy is our first franchisee, so this is very much
our first rodeo working out the kinks to find the right location. We went
through a bit of a challenge at first, but found a really good location
advisor. Working with Larry Barto has
been great. We have 13 locations including this one. This will be the first franchise
location, with the original corporate location opening in 2005.
Why did you choose
an opportunity with K-9 Resorts?
I’ve known the Parkers since they were in high school. We
moved into the area, and they were our dog walkers, so I had the history with
them. Their level of customer service was through the roof, especially for kids
that age. They understood the value of relationships so I always had a positive
opinion of them.
Five years went by and I knew they had since opened K-9 Resorts
but had yet to take a tour. After doing the tour, I went in to meet with them
and knew it was the right fit for me. It was immaculate. I didn't smell
anything, didn't hear anything. Plus, I feel we saw eye-to-eye on life and the
big picture, so the corporate culture was the icing on the cake.
Describe the
location and demographics of the area.
The location is in a high income, densely populated area with
a high pet index. The national average is a score of 100, but in this area,
it’s nearly 300. In addition, the location on Bloomfield Avenue happens to be next to the only 24-hour animal emergency hospital in the area.
Are you involved
with any charities or do any community outreach with your business?
We just served as the largest sponsor for the Dress for
Success's Ad Journal, an organization that helps women in difficult situations get back on
their feet.
Jason: We reserve a certain portion of money per year for
philanthropy and support in the community; that is something the brand as a whole
believes in.
What challenges
have you overcome to get where you are now?
There’s a certain stigma that boarding rooms are loud,
smelly and dirty. On some level, this is true, so part of our job is to educate
people on great places such as K-9 that do have state-of-the-art materials and
are really clean.
How many employees
will you have when you start out?
We will have four up-front and four in the back.
What are your
expansion or development plans? What is your end goal with K-9 Resorts?
It’s not beyond the realm of possibility that we will
expand. We have a location, but I can’t think about that until at least after
this summer because I have to show this is going to be a money maker.
Do you have any
other interesting hobbies or passions?
I have two kids so enjoy
coaching my kids’ and being with my family. I enjoy playing sports myself.
